Missouri State has officially announced its move to join Conference USA before the 2025-26 athletics seasons, putting an end to rumors of conference realignment. The school’s decision comes as it aims to boost its football program and capitalize on the revenue potential that comes with competing at the FBS level.
While football is a major focus of the move, other sports at Missouri State will also benefit from the increased exposure and financial opportunities that come with joining CUSA. The move will come with increased expenses, including a $5 million entrance fee and additional costs associated with longer travel distances and higher scholarship requirements for football players.
In addition to the potential revenue from television deals and bowl game appearances, Missouri State hopes to see a rise in revenue from larger payouts in buy games against power conference schools. The move to CUSA also aligns with the school’s goal of growing its national brand and becoming a competitive player in college athletics.
Despite the move to CUSA, Missouri State will remain in the Missouri Valley Conference for the upcoming athletics season. The school’s budget ranks in the middle of CUSA schools in terms of total revenue, and it will face new challenges and opportunities as it transitions to the FBS level.
While the focus of the move is on football, basketball remains an important part of Missouri State’s athletics program. The men’s basketball team will compete in a new conference known for its recent success in the sport. Ultimately, Missouri State’s move to CUSA marks a significant step in the school’s commitment to enhancing its athletics program and competing at a higher level nationally.
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