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The Strategy of Laird Veatch and Eli Drinkwitz for Navigating Mizzou’s Future Changes


Missouri football head coach Eli Drinkwitz expressed confusion over the ongoing discussions between the NCAA and congressional staff regarding possible changes in college athletics. The NCAA vs. House settlement, if approved, could introduce revenue sharing, allowing athletic departments to compensate student-athletes directly from program revenues. This change would come with a salary cap of $20.5 million per program, with allocations predominantly to football and men’s basketball.

Missouri’s Director of Athletics, Laird Veatch, is evaluating budgeting techniques in preparation for these potential changes. The university is considering adding a general manager to handle roster construction, reminiscent of professional sports organizations. However, the lack of clarity on rules and structures governing this position is holding Drinkwitz back from making a decision. Veatch believes the new model will simplify the income sources for players, combining revenue sharing, traditional NIL, and scholarships.

Missouri plans to invest in roster expansion, adding scholarships primarily to women’s sports to enhance competitiveness. Additionally, they are introducing the Mizzou Leadership Circle membership to drive financial support for the program. As college athletics continue to evolve, Missouri aims to adapt quickly and turn the changes into an advantage, building on their success in navigating the initial years of NIL implementation.

Overall, Drinkwitz emphasizes the importance of a sustainable governing structure in college athletics to maintain the cultural significance of the game. The hope is that the settlement will bring uniform rules and fairness to the chaotic landscape of college sports, preserving the joy it brings to fans and players alike.

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