The United Football League (UFL) is embracing innovation with the launch of FAST (Football Advancement through Sports Technology), a new technology-focused innovation division. Set to debut in the upcoming 2025 season, FAST aims to collaborate with sports media and technology companies to test, develop, and launch products that will enhance the game of football.
UFL Senior Vice President of Technology Scott Harniman emphasized the importance of innovation in the league, stating that FAST will set the standard for companies looking to positively impact professional football, from gameplay to fan engagement.
Focused on three key areas, FAST will partner with various companies to accelerate product development cycles and introduce innovations that will elevate the game to new heights. UFL Vice President of Football Technology Brad Campbell highlighted the goal of FAST in revolutionizing football through cutting-edge technology and services.
The excitement surrounding the 2025 UFL season is palpable, with the opening game scheduled for March 28 between the St. Louis Battlehawks and the Houston Roughnecks, to be broadcast on FOX. With the launch of FAST, the UFL is poised to lead the way in incorporating technology into football and providing fans with a unique and enhanced viewing experience.
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