Fleets are facing a shortage of qualified technicians, with more open positions than technicians to fill them. Advanced technology, such as AI, is seen as a solution to attract younger workers, with studies showing that modern technology tools make industries more desirable to Millennials and Gen Z. However, reaching these candidates is a different challenge altogether, with social media playing a significant role in recruitment.
Research has shown that younger workers are most active on platforms such as TikTok, Instagram, and Snapchat, rather than LinkedIn and Facebook. Using videos on platforms like Instagram and TikTok can be an effective way to showcase your company culture and attract potential candidates. Additionally, leveraging the influence of younger technicians within the organization can help in creating engaging recruitment content.
As the recruitment landscape evolves, fleets must embrace advanced technology and social media to attract the next generation of talent. By utilizing platforms that are popular among younger demographics and creating engaging video content, fleets can enhance their outreach efforts and build a brand that resonates with potential candidates. With the demand for technicians expected to grow in the coming years, it is crucial for fleets to invest in these recruitment strategies to stay competitive in the industry.
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