Peter Ohnemus, the CEO of dacadoo, a Swiss-based digital health technology company, was interviewed by SWI swissinfo.ch about the importance of integrating health into school curriculums and the opportunities in keeping ageing populations healthier. The digital healthcare market is expected to grow, with companies like dacadoo offering tools and devices to monitor health and improve public health.
dacadoo’s core mission is to help individuals understand their health through a “Health Score” based on seven key components. The company works with health insurance providers to offer their application to customers, allowing users to track and improve their health habits. This approach has been successful, with users typically improving their Health Score by 20%.
In terms of pricing and premium benefits, the relationship between dacadoo and end-users varies depending on the country and the type of insurance. In Switzerland, for example, healthier users may receive additional benefits when using dacadoo’s app, but it does not directly impact their premiums.
The company’s clients include retailers, banks, and telecommunication companies, who benefit from offering the Health Score to their customers as a loyalty-building tool. Privacy and data protection are a top priority for dacadoo, ensuring compliance with regulations like GDPR.
Competition in the digital health engagement industry comes from companies like Vitality and Personify, and technology giants like Google, Apple, and Samsung. dacadoo’s focus on a white-label strategy has set it apart in the market. With over $70 million in funding and a strong focus on long-term growth, dacadoo has no plans to sell or go public.
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