Reese’s has decided to shake things up for their Super Bowl ad this year by opting for absurdist comedy instead of the usual celebrity cameos. The decision to go in a different direction was made in order to stand out in a crowded field of advertisers during the most-watched television event of the year.
The ad features a man talking to a giant talking chocolate peanut butter cup wearing a tie. The man expresses surprise at the fact that the peanut butter cup is talking, to which the peanut butter cup responds, “You’re chocolate and peanut butter. What else did you think would happen?”
In a departure from their usual strategy of using celebrities to sell their product, Reese’s is taking a more humorous approach to advertising. The ad emphasizes the classic combination of chocolate and peanut butter, and the absurdity of a giant talking candy bar.
According to Reese’s marketing director, the decision to go with absurdist comedy was a deliberate choice to break through the clutter of traditional celebrity-driven ads. By using humor and wit, Reese’s hopes to capture the attention of viewers and leave a lasting impression.
The ad is set to air during the Super Bowl, one of the most-watched television events of the year. With millions of viewers tuning in to watch the big game, Reese’s is betting that their unconventional approach to advertising will pay off in terms of brand recognition and consumer engagement.
In a sea of flashy and star-studded commercials, Reese’s is taking a risk by going against the grain with their Super Bowl ad. However, if the initial response to the ad is any indication, it seems that the gamble may just pay off for the iconic candy brand.
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