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Expansion of Adidas partnership through physical NFT sneakers in lifestyle app STEPN GO


Adidas has partnered with STEPN GO to release a limited edition of 1,200 Ultraboost 5 sneakers exclusively available to NFT holders. The move marks a new phase in their collaboration, starting from digital collectibles to tangible products that people can wear, showcasing the evolution of the web3 space. The limited drop of the co-branded Ultraboost 5 sneakers will be available for purchase on the MOOAR marketplace, with raffles taking place from Dec. 13 to Dec. 17. STEPN and STEPN GO x Adidas Genesis NFT holders will have priority access, but the general public can also participate. Winners will have the opportunity to claim their sneakers between Jan. 6 and Jan. 22, 2025, with a three-week trading period for resale opportunities. This collaboration between Adidas and STEPN GO follows the success of their previous digital releases and signifies a new milestone in their partnership. The sneakers will feature the STEPN GO logo and showcase the innovation and convergence of technology and fashion. Fashion enthusiasts, NFT collectors, and sneaker fans will have a unique opportunity to own a piece of this one-of-a-kind collaboration.

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