HTSI, the Financial Times’s glossy magazine for the ultra-rich, has long been a source of aspirational content for those living the high life. However, in light of changing sensitivities, the magazine has rebranded from How to Spend It to a more neutral title. Despite this change, the magazine continues to feature extravagant items for those with deep pockets.
From private jets to luxury hotels, the magazine showcases the opulent lifestyle of the ultra-high net worth individuals (UHNWIs) that it caters to. While the content may appeal to some, others have criticized it for promoting excess and contributing to environmental degradation, especially in a time when climate change is a pressing issue.
Private jet travel, a common feature in the magazine, is highlighted as one of the most environmentally damaging practices of the super-rich, with private jets emitting high levels of CO2. Despite the environmental concerns, UHNWIs continue to indulge in luxury travel options that are not only extravagant but also harmful to the planet.
With changing attitudes towards conspicuous consumption and the negative impact of extravagant lifestyles, the magazine is facing new challenges in catering to a more socially conscious audience. As the world grapples with sustainability issues, the publication of items that promote excessive consumption has come under scrutiny.
While HTSI continues to cater to the ultra-rich with its lavish content, the magazine’s rebranding and changing editorial focus reflect a shifting landscape where deeper sensitivities and environmental concerns are becoming more prominent. As the world becomes increasingly aware of the need for sustainability, the celebration of excessive wealth and wastefulness in media such as HTSI may face growing criticism.
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