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IDC’s 2024 Digital-Native Business Survey: Part 2 – Exploring Technology Investments and Leading Vendors


In a recent survey conducted by IDC, focusing on digital-native businesses in 2024, technology investments and top vendors were analyzed. The survey aimed to gain insight into the key trends and priorities of digital-native businesses as they continue to grow and evolve in the ever-changing technological landscape.

One key finding from the survey was that digital-native businesses are heavily investing in technology to support their growth and innovation. These businesses are recognizing the importance of staying ahead of the curve and leveraging technology to improve efficiency, customer experience, and overall business operations. From cloud computing to artificial intelligence, digital-native businesses are embracing a wide range of technologies to drive their success.

When it comes to choosing technology vendors, the survey revealed that digital-native businesses are prioritizing vendors that offer innovative solutions, reliability, and strong customer support. Some of the top vendors identified in the survey include Amazon Web Services, Microsoft, Google Cloud, and Salesforce. These vendors are seen as leaders in providing cutting-edge technology solutions that meet the unique needs of digital-native businesses.

Overall, the survey paints a picture of digital-native businesses as dynamic and forward-thinking organizations that are continually seeking ways to leverage technology to drive growth and success. By investing in the right technology and working with top vendors, these businesses are positioning themselves for long-term success in the digital age.

For more insights from the survey, including detailed findings on technology investments and vendor preferences, visit IDC’s website for the full report.

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