Candidates running for statewide offices in Missouri are finding that running cheap campaigns might be the way to go, as ballot measures are outspending them by a large margin. According to recent reports, candidates in the state have struggled to raise funds for their campaigns, with most of them relying on small donations and grassroots efforts to get their message across.
The discrepancy in campaign fundraising is particularly evident in the race for governor, where incumbent Mike Parson’s campaign has raised just over $2 million, while the ballot measure to expand Medicaid has raised over $40 million. This stark difference in fundraising has forced many statewide candidates to cut back on traditional campaign activities like television ads and mailers, instead focusing on digital outreach and volunteer engagement.
Despite the financial challenges, candidates like Parson remain optimistic about their chances in the upcoming election. The governor’s campaign has been able to secure endorsements from various influential groups, including the Missouri Chamber of Commerce and Industry, which could help boost his visibility and support among voters.
In contrast, ballot measure campaigns are able to spend heavily on advertising and outreach efforts, thanks to large donations from organizations and interest groups. This has allowed them to saturate the airwaves with television ads and mailers, increasing awareness and ultimately swaying public opinion in their favor.
As the election draws closer, it will be interesting to see how the dynamic between statewide candidates and ballot measures plays out. Will candidates be able to overcome their financial disadvantages and win over voters, or will the well-funded ballot measures dominate the airwaves and influence the outcome of the election? Only time will tell.
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