Actor Simu Liu criticized Quebec entrepreneurs who appeared on Canada’s “Dragons’ Den” to pitch a drink called Bobba that they claimed had transformed boba tea. The product raised concerns of cultural appropriation as traditional Taiwanese bubble tea was commercialized and overlooked for its cultural significance. The entrepreneurs sought $1 million for 18% of their company, which had generated $4.6 million in revenue the previous year. The product included canned alcoholic bubble tea and popping boba packets.
Liu, a guest Dragon on the show, expressed concerns about disrupting bubble tea and the possible cultural appropriation. He felt the entrepreneurs were trying to improve something that was distinctly Asian and criticized the idea. Despite some disagreement and laughter from other Dragons, Liu stood firm in his belief that the product was not upholding the cultural heritage of bubble tea. He ultimately decided not to invest in Bobba.
After receiving backlash online and death threats, Liu spoke out against the harassment and urged for open discussions about cultural appropriation. He condemned the threats directed at the entrepreneurs and emphasized the importance of critiquing ideas without resorting to bullying. The Bobba founders accepted another Dragon’s investment offer, but the controversy highlighted the ongoing discussion around cultural appropriation in the business world.
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