Ford Motor Company has introduced a new holographic technology aimed at enhancing road safety by keeping drivers’ eyes on the road. The innovation, announced by the company’s Chief Product Platform and Operations Officer, Hau Thai-Tang, uses augmented reality to display navigation directions and other important information directly in the driver’s line of sight.
The holographic technology, which is part of Ford’s new Ford+ plan to invest in innovation and sustainability, is designed to minimize distractions for drivers, allowing them to focus on driving while still having access to important information. This new feature will be incorporated into upcoming Ford vehicles, starting with the 2022 Ford Everest SUV.
Ford’s decision to prioritize safety and minimize distractions for drivers comes at a time when road safety is a growing concern worldwide. According to the World Health Organization, road traffic injuries are the leading cause of death among young people aged 5-29, with distracted driving often cited as a contributing factor to accidents.
By incorporating holographic technology into their vehicles, Ford aims to provide drivers with a more intuitive and less distracting way to access important information while on the road. This innovative approach to in-vehicle technology aligns with Ford’s commitment to innovation and sustainability, as outlined in their Ford+ plan.
Overall, Ford’s introduction of holographic technology represents a significant step forward in promoting road safety and reducing distractions for drivers. With this new feature set to debut in the 2022 Ford Everest SUV, drivers can look forward to a more seamless and safer driving experience in the near future.
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