Celebrities are tapping into the world of podcasting and reaping significant financial rewards. Jason and Travis Kelce secured a three-year, $100 million deal with Amazon’s Wondery for their podcast “New Heights.” This contract includes advertising rights for the platform and rights to sell merchandise. Alex Cooper also cashed in with a reported $125 million deal to move her podcast to SiriusXM. Joe Rogan renewed his deal with Spotify earlier this year, potentially making his podcast worth up to $250 million. These lucrative deals highlight the growing trend of celebrities leveraging their fame and following to capitalize on the popularity of podcasts. As more and more celebrities enter the podcasting space, it is clear that there is significant potential for both influence and financial gain in this rapidly expanding medium. Stay tuned for more updates on the evolving landscape of celebrity podcasting and the opportunities it presents for both content creators and platforms.
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