Meghan Markle’s American Riviera Orchard is her new venture into the lifestyle influencer world, after taking a break following her royal duties. The brand aims to showcase her expertise in fashion, interiors, restaurants, travel, and more, similar to her previous lifestyle blog, The Tig. While facing some setbacks due to trademark issues and bureaucratic red tape, the brand is still set to launch later this year, as per a PEOPLE source. Despite rumors about finding a CEO and staff departures, the brand seems to be on track for its release. However, there are concerns about the success of American Riviera Orchard, with some experts questioning Markle’s ability to resonate with her audience. The reported offerings of the brand include textiles, edible products, gardening supplies, tableware, cosmetics, and pet supplies. The brand gained some attention when Markle’s friends endorsed their jam, but criticism followed due to the high prices. Markle is said to struggle to understand why her work is not connecting with people and feels unfairly criticized. As the buzz around the brand has quieted down, there is still hope until the official launch. Fans and critics are eager to see if Meghan Markle can reclaim her status as a lifestyle guru with the release of American Riviera Orchard.
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