Political campaigns in Missouri are increasingly turning to text messaging as a way to connect with voters, with candidates bombarding potential voters with messages in the days leading up to the primary election. While effective in grabbing attention, some recipients have expressed frustration at the constant stream of political texts flooding their phones. Elected officials argue that texting is a cost-effective alternative to traditional mailers, with State Sen. Travis Fitzwater noting that engaging content can lead to positive outcomes.
Republican political consultant James Harris highlights the effectiveness of text messaging in capturing voters’ attention, especially in a digital age where people are constantly glued to their phones. However, he acknowledges that excessive or negative messaging can turn voters off, and there are challenges such as inaccurate cell numbers and spam filters. Despite these drawbacks, political text messaging is likely here to stay, and campaigns may continue to utilize this method as the general election approaches. As candidates in Missouri gear up for the upcoming election cycle, it remains to be seen how successful their text messaging strategies will be in swaying voters.
For more stories about the St. Louis region and its residents, tune in to “St. Louis on the Air” on St. Louis Public Radio. The show is produced by a dedicated team of professionals, and feedback can be sent to talk@stlpr.org. With the prevalence of political text messages on the rise, it is essential for voters to stay informed and engaged in the democratic process.
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