OpenAI has announced a prototype of its own search engine called SearchGPT, which aims to provide users with fast, timely answers from clear and relevant sources. The tool is currently being alpha-tested with a small group of users and will eventually be integrated into OpenAI’s popular chatbot ChatGPT. The company believes there is room to improve the search experience and allow users to search in a more natural, conversational way.
This announcement has sparked concerns among investors that OpenAI could potentially take market share from Google in the search engine space. Google recently launched AI Overview, a new feature that provides summaries of answers to queries, but faced criticism for returning nonsensical or inaccurate results. OpenAI’s SearchGPT aims to offer a richer understanding for users through visual results.
In addition to the search engine prototype, OpenAI recently launched a new AI model called GPT-4o mini, an offshoot of its most powerful model to date. The company, backed by Microsoft and valued at over $80 billion, is under pressure to stay competitive in the generative AI market while finding ways to monetize its technology.
OpenAI has also made strategic hires, including top executives Sarah Friar and Kevin Weil, and formed partnerships with companies like Apple. The company is focusing on multimodality, or the ability to offer a range of AI-generated media types within one tool, such as text, images, audio, video, and search. As competition in the AI market grows, OpenAI is striving to remain at the forefront of innovation and provide users with advanced AI capabilities.
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