Since its arrival in the United States less than six years ago, TikTok has become a major player in American consumerism, influencing trends in everything from fashion to food. With over 170 million users, mainly under 30, the platform has reshaped how people engage with products and sparked countless trends, from makeup looks like “cold girl” and “latte” to fashion styles like “cottagecore” and “coastal grandma.” The platform has also popularized food hacks like “smash burger” tacos and “girl dinners.”
Although some critics argue that TikTok can be addictive and promote unnecessary spending, many users credit the platform with transforming their personal style and inspiring confidence in experimenting with new looks. The platform has been praised for its personalized recommendation algorithm, which connects like-minded users based on interests rather than personal contacts, creating a space where creators can seem more authentic and develop intimate relationships with followers.
In the fashion world, TikTok has helped brands like Birkenstock, UGG, and Crocs make a comeback with young consumers, while also popularizing trends like “Barbiecore” and “dadcore.” Food trends, such as cottage cheese ice cream, have also seen a resurgence thanks to TikTok, with sales of cottage cheese experiencing a significant increase. Overall, TikTok’s influence on consumer spending, particularly among younger demographics, is undeniable, shaping the way people engage with products and inspiring new trends across various industries.
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